Alex

Beyond Soju: Discovering Korea’s Rich Drinking Culture

  When thinking of Korean alcohol, many people often imagine the iconic green soju bottles commonly found at many restaurants. And even though soju is undoubtedly Korea’s representative liquor, Korea’s alcohol culture runs far deeper than a single bottle.   1. Why is Drinking So Important in Korean Culture?  Just like many other countries, Korea […]

Seollal: the Korean Lunar New Year

In Korea, Seollal (설날) is not simply the transition into a new year. It is a suspended moment in time, deeply symbolic, when life recenters around family, ancestors, and transmission. More than a celebration, Seollal is a complete cultural experience—both intimate and collective—that reveals the very essence of Korean society.   A return to one’s […]